Hawke’s Bay is loved for its sunny climate, fabulous beaches, sheltered coastal plains and long-established vineyards. It is also one of the country's largest pip fruit growing areas. Napier, the main city of the region, has one of the largest concentrations of Art Deco buildings in the world. It was razed by earthquake and fire in 1931, and rebuilt in the art deco style which was fashionable at the time.

The Hawke's Bay vineyards are all within a short distance of Napier and Hastings, the other city in the region. More than 30 vineyards are open to the public for wine tasting. Many also operate cafes and restaurants in both indoor and outdoor settings. The region is especially known for its fine Chardonnay and Cabernet Sauvignon varieties. There is some delightful accommodation available in the area including boutique hotels, guesthouses and lodges.

Another unique attraction is the gannet colony on the very tip of Cape Kidnappers - believed to be one of only two mainland gannet colonies in the world. Gannets are large sea birds with long, pointed wings and golden-yellow heads. Most spectacular is their method of fishing, when whole flocks suddenly dive straight into the sea from a great height, at speeds of up to 145km/h.